What is an Eye Serum in K-Beauty?
An eye serum is a lightweight, highly concentrated skincare product designed specifically for the delicate skin around the eyes. In K-beauty, eye serums are formulated to target common concerns such as fine lines, dark circles, puffiness, and loss of firmness. Due to the thinner skin in this area, eye serums use potent yet gentle ingredients to deliver visible results without irritation.
HaruHaru Bakuchiol Eye Serum – Product Benefits
Smooths fine lines and wrinkles
Reduces puffiness and dark circles
Boosts skin elasticity and firmness
Hydrates and soothes sensitive eye skin
Improves overall radiance and texture
How It Works Scientifically
HaruHaru Bakuchiol Eye Serum uses bakuchiol, a natural plant-based alternative to retinol. Unlike retinol, bakuchiol is gentler and less likely to cause dryness or irritation, making it ideal for sensitive skin types and those who find retinol too strong. Bakuchiol works by stimulating collagen production and accelerating skin cell turnover, which helps to reduce signs of ageing and improve skin texture. It also offers antioxidant benefits, protecting the delicate eye area from environmental damage.
Suitable Skin Types
Sensitive skin
Dry and dehydrated skin
Mature skin with fine lines
Normal to combination skin
Anyone new to retinol or who experiences irritation from retinol
Key Ingredients
Bakuchiol: Natural retinol alternative that promotes collagen and cell renewal
Centella Asiatica Extract: Soothes and strengthens the skin barrier
Niacinamide: Brightens and evens skin tone
Hyaluronic Acid: Deeply hydrates and plumps the skin
Green Tea Extract: Provides antioxidant protection
How to Use
Morning and Evening:
After cleansing and toning, take a small amount of the serum.
Gently pat around the eye contour using your ring finger, avoiding direct contact with eyes.
Follow with your regular eye cream or moisturiser to lock in hydration.
Using an eye serum daily is crucial because the skin around the eyes is thinner and more prone to early signs of ageing and environmental damage. HaruHaru Bakuchiol Eye Serum offers a gentle yet effective solution to maintain youthful, healthy-looking eyes without the irritation sometimes caused by retinol.
Elevate your skincare routine with HaruHaru Bakuchiol Eye Serum—your gentle, science-backed choice for brighter, firmer, and more radiant eyes.