What is a Serum in K-Beauty?
In K-beauty, a serum is a lightweight, fast-absorbing skincare product packed with high concentrations of active ingredients designed to target specific skin concerns. Unlike moisturisers, serums penetrate deeper into the skin layers, delivering potent benefits such as hydration, brightening, anti-ageing, and repair.
Eqqualberry Vitamin Serum – Product Benefits
The Eqqualberry Vitamin Serum is formulated to brighten dull skin, even out skin tone, and boost radiance. It enhances skin texture by promoting collagen production and provides antioxidant protection to combat environmental damage. The serum also helps to reduce the appearance of fine lines and supports overall skin vitality.
How It Scientifically Works on the Skin
This serum uses a stable form of vitamin C (ascorbic acid) combined with other antioxidants to neutralise free radicals, which are molecules that accelerate skin ageing and damage. Vitamin C stimulates collagen synthesis, improving skin firmness and elasticity. The lightweight formula ensures deep absorption, allowing active ingredients to penetrate the dermis where they promote skin regeneration and repair.
Suitable Skin Types
The Eqqualberry Vitamin Serum is ideal for normal, combination, and oily skin types. It can also benefit sensitive skin when used consistently and followed by a suitable moisturiser. It is particularly effective for those concerned with dullness, uneven tone, and early signs of ageing.
Ingredient List
Ascorbic Acid (Vitamin C) – brightens and promotes collagen
Niacinamide – evens skin tone and strengthens the skin barrier
Hyaluronic Acid – provides deep hydration and plumps skin
Antioxidant-rich Berry Extracts – protect against environmental damage
Panthenol (Vitamin B5) – soothes and moisturises
Glycerin – hydrates and retains moisture
How to Use
Morning: Apply after cleansing and toning. Follow with a moisturiser and sunscreen to protect your skin throughout the day.
Evening: Use after a thorough double cleanse to remove impurities and makeup. Apply serum evenly over the face and neck before your moisturiser.
For best results, incorporate the serum consistently into your skincare routine.