What is a Serum in K-Beauty?
In K-beauty, a serum is a lightweight, highly concentrated skincare product designed to deliver potent active ingredients deep into the skin. Unlike creams or lotions, serums have smaller molecules that penetrate quickly and effectively, targeting specific skin concerns such as ageing, hydration, or uneven tone.
Eqqualberry Bakuchiol Serum – Product Benefits
Promotes smoother, firmer skin with natural anti-ageing effects
Reduces the appearance of fine lines and wrinkles
Enhances skin elasticity and brightness
Hydrates without clogging pores or causing irritation
Supports skin renewal gently and effectively
How It Scientifically Works
Bakuchiol, the star ingredient, is a plant-based alternative to retinol, derived from the Babchi plant. It activates the skin’s natural cell turnover process by stimulating collagen production and antioxidant activity without the harsh side effects often associated with retinol, such as redness or dryness. This makes it suitable for sensitive skin types while delivering similar anti-ageing benefits.
Suitable Skin Types
Ideal for all skin types, including:
Sensitive and reactive skin (due to its gentle nature)
Dry and mature skin (for hydration and anti-ageing)
Combination and oily skin (non-comedogenic and lightweight)
Key Ingredients
Bakuchiol: Natural retinol alternative that smooths wrinkles and boosts collagen
Eqqualberry Extract: Rich in antioxidants for skin protection and brightening
Hyaluronic Acid: Deep hydration and moisture retention
Niacinamide: Improves skin tone and texture, reduces redness
Green Tea Extract: Soothes and protects skin from environmental stressors
How to Use
Morning: After cleansing and toning, apply 2-3 drops to the face and neck. Follow with your favourite moisturiser and sunscreen.
Evening: Apply 2-3 drops after cleansing and toning, then follow with a moisturiser. Use consistently for best results.
Because this serum uses natural bakuchiol, it is gentle enough for daily use and does not cause the irritation often seen with retinol, making it perfect for those seeking effective, natural anti-ageing skincare.